Mahmood Ahmad Shah Director for tourism Kashmir

It gives me immense pleasure to know that the Travel Agents Society of Kashmir is continuing with its endeavour to promote Tourism in the State. TASK has remained on the forefront of Tourism Promotion and worked shoulder-toshoulder with the Tourism Department for harnessing the Tourism potential of the State. TASK is comprising of grass root tourism professionals who strive for excellence in the field. I would not only wish TASK well but also extend whole hearted cooperation for promotion of tourism to the State.

Mohhammad Ibrahim President TASK

Once again, the TASK (Travel Agents Society of Kashmir) is coming out with its updated website which provides the details of all the three regions of Jammu, Kashmir & Ladakh. Having the purpose to disperse the knowledge of tourist places, all the valuable Members of Task are making their efforts even in hardships to make the communication better in the tourism sector and I congratulate TASK body for the same.

The value of Jammu & Kashmir is picturesquely set in the lap of the snow clad Himalaya unparallel combination found nowhere else. Rich alluvial soil. Shady Chinar groves pine forests. Cable car (Gondola) golf –courses ,lakes monasteries highest motorable road etc , makes the state one of the most beautiful spots in the world which has been described as the the jewel in mountains which tourism players of TASK have been using to attract visiting Tourist to Jammu & Kashmir.

I heartily thank & appreciate all who Organized Kashmir Festival, Saffaron Festival ADTOI Convention & many others events in the state to boost the tourism in Jammu & Kashmir & Also the government made every endeavourer to showcase the tourism potential of the state In aboard regarding which a tourism promotional campaign was also organized in foreign countries Of Germany, UK and Spain to invite more and more foreign tourists to visit the state.

I appreciate the TASK members to have such efforts to make the interest of every common man Towards our Jammu & Kashmir & wish them a very successful tourist season ahead.


Mir Anwar Vice President TASK

I feel privileged to present the new website of TASK the response and feedback from our patrons to the previous edition has been extremely positive which has encouraged us to add new information about tourist attractions of Jammu, Kashmir and Ladakh. I am sure it will facilitate Travel Agents, Tour Operators, Adventure Lovers, Educational Institutions, Corporate Sector, MICE Organizers and Tourists to plan a visit to this fascinating state, Kashmir offers all that a domestic or an international visitor looks for, a wide range of destinations, avenues of adventure, connectivity, adequate infrastructure, conference facilities of international standard, cherished Kashmiri Cuisines and above all, the hospitable nature of the local people.

We started our journey about 40 years ago, with impeccable mission and have achieved an unparalleled position in the Travel & Tourism Industry. Our passion for excellence and genuine team spirit, ethical practices and well defined goals have earned us the status of an apex - body of Travel & Tourism Industry of Jammu & Kashmir. It was possible because of the full support extended by you all in our efforts. I firmly believe that by synergizing our efforts together, we can fully utilize the great potential we hold as Holiday Destination and boost states touristic image globally.

Tourism and Hospitality sector continue to grow, despite present challenges, indeed it is imperative that we all work in a common vision, mission, framework for consolidating and further strengthening Jammu & Kashmir Tourism. All stake holders including Government and Tourism Fraternity must share common goals and objective, if meaningful results are to be achieved. I wish you all a very successful and prosperous season ahead.


Ather Yameen Hon Secretary General TASK

It is a moment of great pride for me representing TASK. I shall carry the legacy of my predecessors with humility and do my best to take our Association a notch higher. I am thankful to all the seniors from our Association.

We have been serving the society and the less privileged year after year across J&K under various heads. But now a new approach is required to make a greater impact through our services. We have everything going for us. We have our objectives in place, our seniors who are always standing with experience of service and a vast number of members at our disposal. The only thing that we need is the consolidation of our efforts and working as a Team. TASK is fast emerging and is very much in fore front. Domestic Tourism is growing fast in J&K State.

TASK has established its presence amongst the fraternity & State Tourism. We have reached to figure of 115 members. Team of Office Bearers and EC Members has put in their best to ensure a grand success in all the fields. My special thanks to Ministry of Tourism / Department of Tourism for their regular interaction with us and also keeping us involved in various activities, events and other development strategies.

We are happy to have up-to-date Manual which is greatly planned by TASK Team to take TASK & the cause of domestic/Overseas tourism towards our vision I wish the TASK members all the best and pray 2016- 2017 brings joys for us and also their cooperation and confi dence that has helped us perfect the art.

My dear friends, "Keep up the good work, work with enthusiasm, spread happiness, realise your potential, understand the reason of your membership of this wonderful organisation and make a difference!"

Once we are in it, we will better perform to our potential!